SL

What we do

From the business question to delivery.

We are a content and communication partner for companies and public institutions. From the business question to delivery, we bring together strategy, branding, editorial work, creativity and production.

We work with leadership teams, communication and marketing teams, HR and public institutions. We develop brands and communication strategies, campaigns, owned content platforms, internal communication, events and digital solutions. Copy, design, photography, video, animation, podcasts, web and social media can be standalone projects or part of a wider one.

Who we work for

Clients and decision-makers

Boards and leadership

They need a clearer business story, aligned priorities, preparation for change or support with reputation and crisis response.

Corporate communication

They need to connect messages, media relations, content plans and channels with organisational goals, and align several internal teams and partners.

Marketing and branding

The task may cover brand positioning, a campaign, a product story, digital content, visual identity or owned media.

HR and managers

We work on employer branding, internal communication, culture change and involving managers and employees.

Public sector and institutions

They need clear, verifiable and accessible messages about services, public initiatives, research, culture or change.

Production, digital and media teams

They come to us for creative direction, scripts, editorial plans, filming, design, digital delivery or extra capacity.

Service catalogue

Everything we do, in one place

From advising leadership to delivery. A project can involve one level or all four.

Advice and strategy

What should change in a business relationship, the brand or reputation?

Advising leadership, analysis, strategy, direction and brand stewardship. This is where we decide what matters and why.

Brand architecture and archetype We organise the relationship between the parent brand, products, services and sub-brands, so people understand what each name stands for and how the brands connect. The archetype serves as a shared model of the brand's personality, not as a substitute for research.

What's included

A review of the portfolio, stakeholders, existing names, identities and business goals. We define the role of each brand, naming rules, hierarchy and tone of expression, with leadership and team workshops where needed.

What you get

  • Portfolio map
  • Brand architecture model
  • Naming recommendations
  • Brand roles and chosen personality
  • Guidelines for use in communication

What we'll ask you

  • How many brands, markets and stakeholder groups are in scope?
  • Are mergers, acquisitions or portfolio changes under way?
  • Who signs off the architecture?
  • What research do you already have?
Ask us about this
Owned media strategy and business model We help you decide which owned content channels to develop, for which audience and with what sustainable editorial and financial model.

What's included

A review of channels, audiences, content, skills, costs, data and governance. We define editorial topics, value for users, distribution, maintenance and possible sources of revenue or savings.

What you get

  • Owned media strategy
  • Editorial model
  • Roles and responsibilities
  • Editorial areas
  • Distribution plan and key indicators

What we'll ask you

  • Which channels do you own and who edits them today?
  • Is the goal reach, trust, sales support, community or savings?
  • What data on costs and impact do you already have?
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Advising boards and leadership We support leadership on business questions where the brand, communication, stakeholder relationships or organisational change play an important role.

What's included

Preparing decisions, analysing the consequences of options, developing recommendations, facilitating leadership conversations and aligning the business goal with how the organisation communicates. We work with internal or external experts where needed.

What you get

  • Advisory memo
  • Recommended decision or scenarios
  • Strategic plan
  • Leadership workshop
  • Next steps and dependencies

What we'll ask you

  • What decision is in front of leadership?
  • Who makes it and who needs to be involved?
  • Do you need communication support only, or expertise from other fields too?
Ask us about this
Crisis communication and reputation management We prepare organisations for risks to trust and help them respond to events that could harm people, business or reputation.

What's included

A review of scenarios, stakeholders, channels and approvals. We define crisis roles, first responses, Q&A, monitoring of public debate and the process for updating messages. In an active crisis we adapt the work to confirmed facts and your decisions.

What you get

  • Crisis communication plan
  • Scenario matrix
  • Decision and approval path
  • Draft responses and Q&A
  • Spokesperson preparation

What we'll ask you

  • Is this preparation or an active crisis?
  • What is confirmed and what are you still checking?
  • Who leads the crisis response and who is your legal adviser?
  • Which markets, languages and audiences are involved?
Ask us about this
Employer brand strategy We connect the employee experience, values, culture and employer promise with the way the organisation hires, leads and communicates.

What's included

We research current perceptions and experiences, review the employee journey, talk to employees and candidates, and define the promise, proof points, messages and aligned internal and external formats.

What you get

  • Employer brand strategy
  • Employer promise and proof points
  • Message pillars
  • Tone principles
  • Activation and measurement plan

What we'll ask you

  • Which employee and candidate groups matter most?
  • What does the promise mean in everyday work?
  • What data on hiring, retention and culture do you already have?
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Brand repositioning We help a brand change or sharpen the place it wants to hold in people's minds and in a competitive market.

What's included

A review of business ambition, portfolio, research, competitors, differentiators, customer needs and current associations. We shape the position and a plan to validate it and turn it into action.

What you get

  • Positioning statement
  • Target audiences
  • Reasons to believe
  • Message hierarchy
  • Identity recommendations and rollout plan

What we'll ask you

  • Why is the change needed now?
  • Which markets, products and segments are involved?
  • What is already decided: name, vision, business strategy?
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Market entry strategy We prepare the communication and brand side of entering a market, aligning the offer, audience, positioning, channels and local specifics.

What's included

Market and research review, segmentation, language and cultural adaptation, the offer story, channels, partners, risks and launch phases. Market research and legal checks are scoped separately.

What you get

  • Go-to-market communication strategy
  • Markets and audiences in scope
  • Localisation recommendations
  • Messages and launch plan
  • List of missing evidence or partners

What we'll ask you

  • Which market are you entering and with what offer?
  • Who is the local decision-maker and user?
  • Which languages, partners, regulations and deadlines apply?
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Strategy workshop facilitation We create a structured space where a group explores a problem, gathers views, develops options and makes the next decisions. It can be a Brand Sprint, design thinking or a tailored format.

What's included

We define the goal, participants, preparation material, exercises, flow and decision criteria. We lead the conversation, capture the findings and turn ideas into actionable tasks.

What you get

  • Workshop plan and materials
  • Facilitation
  • Summary of findings
  • Prioritised set of ideas
  • Decisions and task owners

What we'll ask you

  • What must be different or decided after the workshop?
  • Who needs to attend?
  • In person or remote, how many participants and hours?
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Sustainability, ESG and green transition communication We help organisations explain verifiable sustainability goals, actions and progress, and align public messages with what they actually do.

What's included

A review of sustainability commitments, evidence, responsibilities and public statements. We define audiences, questions, messages and content paths. Specialist ESG measurement, audits and legal opinions are included only with confirmed experts.

What you get

  • Sustainability communication strategy
  • Map of claims and evidence
  • Message recommendations
  • Editorial plan
  • Responses to public questions

What we'll ask you

  • Which claims are backed by evidence?
  • Who validates the data?
  • Which goals are achieved, in progress or planned?
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Digital and communication transformation advisory We help organisations connect changes in processes, channels, tools, data and skills with clear communication and a rollout plan.

What's included

A review of the current and target state, friction points, dependencies, stakeholders and digital channels. We recommend sequencing, governance and employee involvement. Technical implementation is scoped separately.

What you get

  • Transformation recommendations
  • Stakeholder and risk map
  • Change communication plan
  • Employee involvement plan
  • Proposed workflows

What we'll ask you

  • Which change has the business already approved?
  • Which tools and systems are in use?
  • Who is responsible for IT, security and data?
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Brand stewardship We safeguard brand consistency across decisions, campaigns, partnerships and content, and help teams put the strategy into practice.

What's included

Advisory project reviews, alignment checks, help with approvals, answers to usage questions and updated recommendations when goals or the environment change.

What you get

  • Stewardship recommendations
  • Feedback on materials
  • Decision records
  • Updated guidelines
  • Agreed review rhythm

What we'll ask you

  • Who owns the brand?
  • Which materials and markets are included?
  • How fast do reviews need to happen?
Ask us about this
AI readiness assessment We check where artificial intelligence can safely and usefully support your communication or business processes, and where limits are needed.

What's included

An inventory of selected workflows, data, tools, users, risks and success criteria. We identify repetitive tasks, automation opportunities and the points where human review is essential.

What you get

  • Readiness assessment
  • Ranked use cases
  • Priority list of opportunities
  • Risks
  • Pilot recommendations

What we'll ask you

  • Which departments and processes are in scope?
  • Which tools are already approved?
  • Which data is sensitive?
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AI adoption strategy We design a phased plan for bringing AI into marketing, sales or communication, with a clear purpose, responsibilities and ways to check results.

What's included

Selecting and prioritising use cases by value and feasibility. We define the target process, sources, rules, pilots, training, technical connections and monitoring.

What you get

  • AI roadmap
  • Priority pilots
  • Governance and responsibilities
  • Training framework
  • Benefit criteria

What we'll ask you

  • Which business goal should the adoption support?
  • Which systems need to connect?
  • What are the rules for data and human approval?
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AI ethics and copyright guidance We set communication and operational rules for the safe use of AI-generated content and data. This is strategic guidance, not a legal opinion.

What's included

A review of material types, data sources, tools, consents, licences, disclosures and controls. We prepare questions for legal review and rules for editorial checks.

What you get

  • Responsible use recommendations
  • Project checklist
  • Risk register
  • Questions for your legal adviser

What we'll ask you

  • Which tools and data are used?
  • Does it involve voice, likeness, personal or confidential data?
  • In which markets will the material be published?
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Custom AI solutions strategy We define whether your organisation needs its own model, assistant or search solution that uses approved sources and respects the brand.

What's included

An analysis of user tasks, knowledge bases, access, governance, expected behaviour, updates and quality criteria. We define assistant requirements and the path to a prototype; development is quoted separately.

What you get

  • Business requirements
  • Sample conversations
  • Access and update rules
  • Quality evaluation proposal
  • Technical requirements

What we'll ask you

  • Who will use the assistant and for which tasks?
  • Which sources are allowed?
  • Which answers are unacceptable?
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What we create

From strategy to the last post

Strategies and documents

Brand strategy, communication strategy, campaign plan, crisis plan, editorial guidelines, content plan, internal communication plan, AI roadmap, brand and tone of voice guides, reports and recommendations.

Presentations

Presentations for leadership, sales, products, employees, investors, the public or an event, with structure, a speaker version and adaptations.

Visual identities and design

Visual identity for a brand, project, event, campaign, publication or product; logos, graphic elements, templates and print and digital applications.

Websites and digital products

Sitemaps, wireframes, UX/UI design, content migration, CMS entry, web development and AI integrations.

Social media and owned channels

Editorial plans, themed formats, posts, video clips, graphics, moderation, community management, ads and reporting.

Copy and editorial content

Web copy, articles, interviews, scripts, speeches, emails, posts, press releases, Q&As, annual reports, catalogues and brochures.

Photography

Photo shoots, selection, retouching and editing, AI imagery and versions for print or web.

Video stories and animation

Concept, research, script, casting, locations, filming, directing, sound, editing, colour grading, animation, subtitles and versions.

Podcasts and audio

Series concept, guest selection, questions, recording, editing, mixing, sonic identity, transcripts, subtitles and clips.

Events and workshops

Content concept, programme, speaker guidance, script, rundown, graphics, video, live streaming, moderation and post-event content.

Data stories and visualisations

Research, data interpretation, infographics, visual explainers and presentations that also explain the method and limits.

Typical projects

Paths from challenge to result

Every project is different, but the paths are often similar. This is what the most common ones look like.

The challenge

New brand or repositioning

The brand lacks a clear position, architecture or agreed expression, so people find it hard to understand and remember.

Typical path

  1. 01Review of business direction and research
  2. 02Leadership workshops and decisions
  3. 03Brand position and architecture
  4. 04Communication and visual platform
  5. 05Brand book and first applications
  6. 06Rollout plan
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Our matrix

Build your own top story

Six short questions. At the end we'll show you how we'd tackle your challenge.

Step 1 of 6: Where do you work?

Pick what's closest to you.

Contact

Do you have a challenge, a change or a story you want to develop?

Tell us the goal, the audience and the deadline. We will suggest a sensible first step and a scope we can agree on together.